At CodeXae, we developed Unme's premium e-commerce platform - a sophisticated online destination for contemporary jewellery that combines elegant design with seamless shopping. This project merges visual storytelling with conversion-focused e-commerce to create an immersive brand experience.
View ProjectWith the global jewellery market projected to reach $480 billion by 2025, Unme positioned itself in the contemporary luxury segment. CodeXae designed and developed a complete Shopify-powered solution that elevates online jewellery shopping through intuitive navigation, high-quality visual presentation, and secure transactions.
This case study explores our approach to creating a premium digital shopping experience that captures the essence of fine jewellery craftsmanship while driving conversions.
Create a visually stunning platform that showcases jewellery pieces with high-resolution imagery and elegant product presentation.
Design a fully responsive shopping experience optimized for mobile devices where 70% of jewellery browsing occurs.
Implement e-commerce best practices to maximize add-to-cart rates and reduce shopping cart abandonment.
Integrate narrative elements that communicate Unme's philosophy of contemporary luxury and craftsmanship.
Establish robust payment security and data protection for premium price point transactions.
Build on Shopify Plus for enterprise-grade scalability during peak shopping seasons.
High-resolution zoom, 360° product views, and lifestyle photography that captures jewellery details and wearing experience.
Smart categorization by jewellery type, material, occasion, and collection themes with advanced filtering options.
Wishlist functionality, recently viewed items, and size/stone customization options for premium pieces.
Streamlined multi-step checkout with guest options, multiple payment methods, and order tracking integration.
Conducted competitor analysis, defined brand positioning, and mapped customer journey for luxury jewellery shopping.
Created wireframes and high-fidelity mockups focusing on visual hierarchy, product display, and mobile optimization.
Custom theme development, Liquid template customization, and integration of essential e-commerce features.
Transferred existing inventory with high-quality imagery, optimized product descriptions, and set up collection architecture.
Cross-device testing, performance optimization, security audits, and soft launch with select customers.
42% increase in online sales within first quarter post-launch compared to previous platform.
68% of total revenue from mobile devices with 35% lower bounce rate on product pages.
Average session duration increased to 4.8 minutes with 22% higher pages per session.
Scalable foundation established for international expansion and additional product categories.
We crafted an interface that reflects premium jewellery craftsmanship:
Strategic implementation of shopping features that drive sales:
Narrative elements that build emotional connection:
Communicating luxury and quality through digital medium for high-price-point items.
Solution: Professional product photography, detailed zoom functionality, material close-ups, and lifestyle context images showing jewellery in use.
Creating a premium shopping experience on smaller screens without compromising luxury feel.
Solution: Mobile-first responsive design, touch-optimized navigation, simplified checkout process, and compressed high-quality imagery.
Establishing credibility for customers making significant purchases without physical store interaction.
Solution: Comprehensive sizing guides, detailed material information, customer reviews, secure payment badges, and transparent policies.
Unme's new e-commerce platform launched successfully with immediate impact:
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